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Race Vs. Show: What Do Fans Really

Race Vs. Show: What Do Fans Really...

10/16/2018
Present-day attention spans are shorter than Chef Ramsay’s fuse when someone struggles to cook risotto properly. Throw in the countless activities and options for entertainment, and short-track promoters face a difficult task. The first obstacle is convincing fans who aren’t die-hards to show up at the race track. Step No. 2 is to keep their attention, which isn’t easy because most adults and children own a smartphone that allows them to focus elsewhere. “I would have...more
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